Two gentlemen from Austurias in Spain, Inocencio and Manin Garcia, created the brand in 1873. Seduction, tragedy, the choice of the brand name inspired from Shakespeare work was a very smart choice. Penin Rodriguez acquires the firm in 1903 and under his tenure the brand gains international fame and momentum. Amongst many marketing initiatives, Rodriguez realizes the importance of the anillas or rigns. At peak Romeo Y Julieta utilized as many as 20'000 different rings. Sir Winston Churchill was one of the great fans of the brand. During his visit to Cuba in 1946 his name was placed on a ring and a module was given to a vitola size the 178mm length and 18,65 mm ring (cepo 47) that since is call a Churchill.

In terms of strength, Romeo Y Julieta cigars are moderately strong.