Brand created in 1848 by Emilio Ohmstedt, a German trader who started as well the brand Sancho Panza. In 1882 the brand is acquired by the brother of Ramon Allones, Antonio. He sets the brand on a very premium course, hence the label and vista the King of the World: the brand in fact developed tremendously. In 1918 it was acquired by a North American group and finally was acquired by the Habanos group.