The brand was established in 1876 as "Flor de Juan Lopez, by señor Juan Lopez Diaz, a spanish business man from Asturias. This is typically a brand for aficionados. The introduction in the 1970's of the Seleccion no 1 and no 2 gave the brand a fresh impulse. The vitolas of Juan Lopez are very complex in aromas thanks to ligadas made exclusively from leaves originating from the Vuelta Abajo area.

The cigars from Juan Lopez are typically of medium to intense strength